Saturday, March 13, 2010

Media Ethics/ Law

One of the most recent media law case from 2010 is Lindsay Lohan's lawsuit against E*Trade for $100 million dollars for using a "milkaholic" baby character that seems to represent Lindsay Lohan. Based from the text, this type of media law is invasion of privacy. The area of privacy law is appropriation. According to this law, individuals own the right to their own image and name, so if companies want to utilize an individual's name, they would need the individual's permission. In my opinion, I think this is a bad move from Lindsay Lohan because the lawsuit sounds unprofessional and childish. She already has a bad reputation for partying and going to rehab. By continuing this act, she'll just make a fool of herself even more especially if she loses. In addition, I think it will be difficult for her to prove that the baby represented her, there is no solid evidence.





http://www.kmir6.com/Global/story.asp?S=12127162

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