Aha! moments

My first Aha! moment was when I learned how to create a blog. I enjoyed reading fashion blogs but I didn't know how to create one. Because of blogging in class, I also learned how to embed videos onto the page.

I experienced another Aha! moment was when I learned the difference between PR and advertising. After reading chapter 12 and 13, I learned that public relation protects the reputation, the image of the company where as advertisement involve marketing and selling the company.

After watching "This Film is Not Yet Rate" directed by Kirby Dick,I learned that the members of the MPAA are unqualified for the job and that the rating system is unreasonable. Now, I have a stance against the rating system and I believe that when they show violence, they should allow the tragic consequence of fighting instead of rating lower for unrealistic violent movies.

Media Ethics/ Law

One of the most recent media law case from 2010 is Lindsay Lohan's lawsuit against E*Trade for $100 million dollars for using a "milkaholic" baby character that seems to represent Lindsay Lohan. Based from the text, this type of media law is invasion of privacy. The area of privacy law is appropriation. According to this law, individuals own the right to their own image and name, so if companies want to utilize an individual's name, they would need the individual's permission. In my opinion, I think this is a bad move from Lindsay Lohan because the lawsuit sounds unprofessional and childish. She already has a bad reputation for partying and going to rehab. By continuing this act, she'll just make a fool of herself even more especially if she loses. In addition, I think it will be difficult for her to prove that the baby represented her, there is no solid evidence.





http://www.kmir6.com/Global/story.asp?S=12127162

ads

The ad I choose to analyze is Verizon Wireless commercial. Two propaganda techniques used in this commercial are common man and repetition. Throughout the commercial, Verizon interviews different ordinary people who are involved with the engineering aspect of the Verizon company. The ordinary people connects to the audience by using simple and ordinary language to convince the viewers that they in fact just everyday people. It wins the confidence of the audience by telling a message that everyday people are working behind the service of Verizon so it is dependable. Another technique used in this commercial is repetition. Towards the end of the ad, a man asks "why is Verizon the best network" and all the people answers " you are looking at it". Again the idea of ordinary people working behind Verizon convinces the audience to become more confident with Verizon.