ads

The ad I choose to analyze is Verizon Wireless commercial. Two propaganda techniques used in this commercial are common man and repetition. Throughout the commercial, Verizon interviews different ordinary people who are involved with the engineering aspect of the Verizon company. The ordinary people connects to the audience by using simple and ordinary language to convince the viewers that they in fact just everyday people. It wins the confidence of the audience by telling a message that everyday people are working behind the service of Verizon so it is dependable. Another technique used in this commercial is repetition. Towards the end of the ad, a man asks "why is Verizon the best network" and all the people answers " you are looking at it". Again the idea of ordinary people working behind Verizon convinces the audience to become more confident with Verizon.